This week FE+ arrived in Memphis and instead of going to enjoy the show at the Hi-Tone, I found myself working on some business things. If you see me, slap me for that one. Sometimes you have to learn to enjoy what you have and take a break. I’ve been playing the hell out of…
Okay utilizing antiquated Shakespearean dialogue for my little shoe company is kind of reaching. I am not that important and “To be or not to be?” is a question that tends to take itself too seriously, right? Maybe not. I founded ARCH in 2009. At the time I went in front of a group of…
Okay, I know this is not an ARCH specific post and that introducing brands is not really what this blog is for, but excitement is often not controllable when you discover something that just makes perfect sense and has the potential to change the market. While there aren’t many products that create a buzz anymore,…
If you’ve been reading the blog in the past you are probably reading this and thinking where is the homepage to ARCH, and why are there Nikes and Jordans on the homepage for ARCH? First, understand that I appreciate your support. I appreciate the time you take to read the long reports and to follow…
If you don’t look up, you’ll miss it. The last few Memphis Hi-Lites have consisted of LV and I sneaking out, divorcing the kids and playing upscale couple about the town. The reality is those nights are far apart and we don’t get to live the life of empty nesters and hipsters. Our true forms…
Started with the box now we’re here 🙂 What’s up everybody! There have been some pretty cool accomplishments for the little engine that could. We sponsored our first athlete. Sidney Boyd IV out of Atlanta. Sidney is a former collegiate basketball player and runs in the 40+ category. He recently ran the Cruisin for Christmas…
The shoes finally arrive Thanks for visiting the site. It was down temporarily because I had my automatic renewal set to manual instead of automatic. It’s been a while since I posted information here about the release of the 2013 Spring line. The shoes finally arrived last week and in the same fashion as previous…
Typically I write these posts in a very long and detailed manner. This time just the facts. 1. In January I had 200 pair of shoes remaining in inventory. I started questioning the company. 2. I gave myself an ultimatum on Feb 1st. Half of the inventory had to be sold before I would consider…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
I haven’t posted in a minute but that doesn’t mean I haven’t been getting it in. It was so hot in Memphis this past week that I just couldn’t get out and run so I hit the Wii and did boxing and all of the sports in the Wii Sports package. If you don’t think…
I’ve given you a look at the Fall 2012 Allen collection that will hit the site around September, but I haven’t told you what is coming up this summer. I was waiting to talk about it because I didn’t want to jinx the project and then I realized that you can’t jinx a company by…
If you landed on this page via the donation button, thanks for keeping quality content rolling. If you didn’t donate, check out info on me and this site below. Christopher D. Burns, MFA (Founder/Owner of ARCH & ARCH Consultation) ARCH (art + research, culture-hype) provides visitors with an experience built around business discussions and analysis,…
After a long summer of testing and trouble with ebay, all of the setbacks, hopes, dreams and redeveloping my business plan have led to this, The Allen. When I first launched ARCH, my first release was The Tori. The shoes that followed went back to my athletic roots. The Allen can be considered a low…
Wii Training… Okay now that you are done laughing I dare you to take Wii Sports for a test drive. As far as motivation is concerned, it’s tough to get to the gym sometimes and when you are working through a calf injury like mine, you have to stay active and running on a calf…
Disintegration written by Eugene Robinson (Washington Post) is a carefully drawn discussion on Black America in the 21st century. Actually, the book is an analysis of all Black people in the post-civil rights era. While race in America remains an unapproachable subject that is often balanced on the razor’s edge, Robinson’s definition of race as…
If you haven’t been following the story you can check back through the blog and read the Moving from Ebay series. If you don’t feel like doing that, then here is a recap: In June, I was on my way to becoming a powerseller on Ebay. I was generating thousands a month from the sell…
Since I redesigned the website I erased a lot of information on the update of the CG097II running shoe. I will try to update as much as I can here. I took about 9 days off from running to concentrate on the business since the big collapse from ebay and the market. Read about that…
July is like the longest month of the year and in Memphis, it’s the hottest. Almost every day has been 100 plus. This makes it real hard to stay motivated, but I am consistently challenging and changing the business profile as I continue to work on strategies to help other sneaker lovers out there, move…
Most movie viewers are hedonistic in their approach to film. Unless the film satisfies some base connection most people only watch what looks like them. Often this leads to a skewed perception of what a great film is and can be. I find that to truly watch and care for film is to seek out…
The Illadelph crew that delivered classics like “What They Do” and “You Got Me” released an album that continues to push the boundaries sonically and lyrically. Black Thought is the most underrated emcee ever. His skill with Questlove’s construction and the infamous Roots band has never, in my opinion, failed to deliver a classic. While…
The nuances of life become ritual and in adulthood, the experiences of the past are forgotten. This is what makes the coming-of-age story an attractive tome. In watching the uncomfortable maturation of the teen, or a child, the reality of being an adult is challenged. Often the reading of a book that deals with the…
