Why eBay Doesn’t Care About its SneakerCon Problem | Post Hoc Ergo Propter Hoc and an Exorcism

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image consists of Pharoahe Monch and th1rt3en’s song Cult45 and eBay’s Authentication Program eBay Sneakers’ recent growth looks amazing until you dig in to why the third-party platform’s numbers increased. In 2021 the company acquired SneakerCon and began an attempt at regaining the marketshare lost to StockX, GOAT and other platforms. eBay launched marketing campaigns…

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Will the Cityverse Casual Sneaker for Men Remove the Lululemon Advantage?

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https://shop.lululemon.com/story/footwear Lululemon is launching two new sneakers, one designed for men.  Fans of the brand will have to download their app to get a first shot at nabbing the upcoming Cityverse casual sneaker landing on February 6th. The Women’s Beyondfeel arrives in March. The Cityverse is Lulu’s first foray into men’s casual footwear, but is…

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Athletic Apparel Startup PYNRS Treads the Path of Service and Style

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Look good while running with our Performance Streetwear Running apparel and accessories line. Performance Running Apparel with a nod to streetwear culture. Our Performance Running gear is the stylish and comfortable, featuring Italian performance fabrics. Source: Streetwear-inspired Running Apparel & Accessories | Performance Fabric With startups in the sneaker and apparel space, the first question…

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The Crosby Collection | adidas x Malbon Golf Navigates a Fissure in Nike’s Foundation

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The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…

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Memphis Hoops Breakdowns | 4A High School Hoops

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I’ve been going to high school basketball games in chill mode this year kind of watching and observing as a fan for the first time in a while.  I’ve written about high school basketball in the Memphis area for over 17 years as the founder of 901PrepScoop.com, one of the longest running basketball websites in…

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On’s “Off” Stories: Slow, Evergreen Content and Copy Crafted to Convey not Convince

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OFF Stories: Read, watch or listen to stories that move by On | On United States (on-running.com) Split into four primary categories: Movement, Culture, Athletes, Planet, Off Stories provide training insight, motivational stories from On sponsored athletes, informative strategies being implemented by On to offset the brand’s effect on the planet and cultural discussions on…

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Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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