The Disruption of Sneaker Retail
Written by Christopher D. Burns, MFA (Co-Founder of AHN: ARCH x Housakicks Network)
contributions by Tayib Salami (Co-Founder of AHN: ARCH x Housakicks Network)
Paperback: 269 Pages
Here is the link for Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
Nike Dubai opens its doors in the Dubai Mall, Nike Milan hosts a photo exhibition dedicated to the almighty Air Max Plus, customization of the AF1 hits full steam and opportunities to get active abound. Source: This Month: Check Out Nike Dubai, A Tribute to the TN and More It isn’t reasonable to ask a…
Source: BORN FROM BROOKLYN: ADIDAS BASKETBALL COLLABORATES WITH LOCAL ATHLETES TO CREATE MARQUEE BOOST, PRO VISION AND N3XT L3V3L, FEATURING NEW LIGHTSTRIKE CUSHIONING After a year of pumping trainers and runner silhouettes that look exactly like every other shoe the brand has made, adidas takes a hard left at the intersection and does something completely…
You can’t even think about the ‘90s and sneakers without Shaquille O’Neal and Reebok coming to mind. Source: A ‘90s Collection from Shaq’s Closet is Up for Grabs—And You Could Win It! My position on influencers is clearly stated on the site often, but although I may find the influencer Jay Versace slightly irritating (he’s not…
So I set out to write something about the Westbrook Zero.1 and I made the mistake of going to check and see if Jordan Brand created an accompanying video for their Nike News post about the latest signature model from Jordan Brand. To check up on the video I went to YouTube which is quite…
Over the course of this high school track season one thing was consistent with distance runners, they were rocking Brooks. Brooks has slowly gained ground in the performance running category and the brand did so while forgoing the chase for cool. They focused on their previous slogan “Run Happy” to empower small specialty running shops…
Join us on Saturday, May 18 – adidas Atlanta City Games The 2023 adidas ATL Games fell short in how the adidas team failed to build digital chunks of the event post competition. The brand split media duties with the Atlanta Track Club. The ATC only has a bit over 3000 subscribers (arch has 5,000…
MileSplits official coverage for the 2024 2024 HXN T&F Championships, hosted by Tennessee Heat (High School) in Lebanon TN. Source: 2024 HXN T&F Championships 2024 – Coverage Homeschooling is often misunderstood by those who have only participated in traditional school setups. The students tend to be considered socially awkward and those used to how schooling…
MileSplits official Complete formatted results for the 2024 MUS HS Meet 1, hosted by Memphis University School in Memphis TN. Source: MUS HS Meet 1 2024 – Complete The first event of the MUS track and field season kicked off on 3-26-24 and there were three Mile Split Silver Elite Performances: Pole Vault Finals –…
Anime controls the screen time of people of all ages. The CrunchyRoll App has seen explosive growth since 2021. The Anime streaming service, according to Statista, is at 13 million subscribers. Anime is no longer a niche, subgenre in the shadows of the Pixar, Disney and Imagination machines. This has contributed to a decrease in…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
MileSplits official Complete Results formatted results for the 2024 Harding Jamboree, hosted by Harding Academy in Memphis TN. Source: Harding Jamboree 2024 – Complete Results The season opener featured a roster of teams from around Shelby County: Briarcrest Christian School Cordova High School Fayette Ware High School Harding Academy Memphis-Area Home Education Asso Munford High…
For the first time in school history, the Middle College Bulldogs are headed to the state tournament! Was it easy ? Not at all, but it was was worth the price of admission to see the looks on the players faces, coaches and fans as they ran across the floor after winning the sub-state…
Source: THE 2024 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE TRACK AT NEW BALANCE AND REGGIE LEWIS TRACK AND ATHLETIC CENTER The growth of New Balance is a blend of fashion, but mostly performance and the grassroots programs surrounding running. While the latest release of an ALD, KITH or Joe Freshgoods…
We’re excited to announce great news for Sellers on StockX. For a limited time, StockX is removing the 3% Payment Processing Fee for Sellers. This new 0% rate is in effect now and will be automatically applied to any Asks you place in the future, as well as any existing Asks you currently have…
Julien Alfred turned pro last year after an amazing career at Texas. She signed with Puma and the relationship is already paying off, but Puma needs to capitalize. Alfred is known for her calm, stoic demeanor, but she showed an unusual range of emotion as the sprinter allowed herself a moment of self-appreciation after accomplishing…
Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
Today adidas began a further release of YEEZY inventory with a range of existing products being available in phases over the coming weeks across the world. Source: adidas announces further release of existing Yeezy products Yeezy x adidas sneakers only had value due to their ability to be resold. They weren’t performance models. They weren’t…
Hibbett Sports was once moving towards Sports Authority territory, until they launched their eCommerce platform. Since that time the retailer has become what I label as Nike’s GPS partner. Insider Ties: Footlocker Has a GPS Foot Locker once held the position as Nike’s favorite distribution outlet, but Hibbett Sports has taken over and the continued…
