A star-studded line-up of Nike track and field athletes walked Virgil Abloh’s Paris runway show and debuted a series of new running-led products. Source: Nike and Virgil Abloh Debut New Track and Field-Inspired Designs in Paris Instead of starting this paragraph with an anecdote or a reference to introduce the topic to you, I’m going…
My favorite collection of insiders are looking to celebrate their 75th Anniversary with a logo redesign. This is important as the only group fighting for sneakerheads behind the scenes are the people at the FDRA. While we talk colors and resale, they are trying to make sure President Trump doesn’t kill our industry with…
This video is an introduction to a topic that was born from a dialogue on the shifting demographics of sneakerheads. While the initial topic was how marketing people are missing an opportunity due to a failure to understand that “sneakerheads” are no longer niche, it developed into a back and forth on recognizing brand…
Source: METS AND NEW BALANCE ANNOUNCE NEW Alignments in sport occur at every juncture. Teams have relationships with beverage and food companies, auto dealerships and furniture companies. The relationships are endless that can be hatched to generate alternative streams of revenue. The New York Mets and New Balance have announced a long-term landmark agreement making…
Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…
Tennis champion Sloane Stephens, long with Under Armour, signs with Nike (Sergei Grits / AP picture) Source: Tennis champion Sloane Stephens, long with Under Armour, signs with Nike I’m beating a dead horse. Just after I wrote my analysis on Under Armour yesterday with a bit of hope although I stated clearly that UA had not…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Originally posted on Housakicks I’m really beginning to wonder if Nike ‘s claim of revamping the way their sneakers are produced via the Edit To Amplify campaign will ever become a reality. It’s hard to figure out what the brand is up to. They are vacillating between putting out their most sought after sneakers and their lukewarm ones….
Shop Q4Sports.com for the ultimate blend of technology, style & performance sports gear. Upgrade your game with the new Q4 Sports basketball shoe. Source: Q4 Sports Performance Basketball Shoes This post is falling into the Dope S–t I Like Category because it is a new shoe company. If you browse through this category you will…
Originally posted on Housakicks I’m not sure whether Klay Thompson’s sneakers will ever pop off in the USA but I can confidently tell you that the Gold Blooded Anta KT3 definitely caught my eyes. Klay’s signature shoes have been the object of ridicule and internet jokes for quite some time mainly because of the repulsive silhouette…
Source: NEW BALANCE LAUNCHES OFFICIAL 2017 TCS NEW YORK CITY MARATHON COLLECTION As many apparel companies shy away from performance to capture the athleisure market, New Balance has maintained their position as a performance company. The launch of their New York City Marathon collection is not only race ready, but doubles as a solid entry…
Source: Reebok News Stream : Feel the Floatride The Floatride is 150.00 dollars. It is by far the most expensive release from Reebok in the last few years. I haven’t had a chance to see the shoe in person, so I can’t speak on whether it fits the bill of performance footwear and actually serves…
This summer, Jordan Brand celebrates two essential elements of the brand’s DNA: the iconic university blue color and premium craftsmanship. Source: Nike News – Jordan Brand Unveils Select Iconic Retros for the Summer Season Nike is taking adidas seriously finally and attempting to regain the people they lost to trainers. This may be one of…
Source: adidas NEWS STREAM : adidas Redefines Performance Footwear for Women with UltraBOOST X I used to have a saying about why I didn’t carry women’s footwear. This is that saying, “Women, unlike men, don’t feel the need to impress. They are the smartest shoppers in the world. They look at what is available, they…
I was about to write an analysis of the Curry 3 and how little Under Armour has done to generate content for the footwear. As I started to do my research, I realized that it’s not a Curry and Under Armour issue, it’s a marketing issue and performance footwear is caught in the web of…
Source: TB12 | US When Under Armour said they were doubling down on tech, they really meant doubling down. The TB12 is a sleep system integrating tech, sportswear and research in improving an athlete’s sleep patterns. The program is currently being marketed using Misty Copeland and Tom Brady and features a set of UA branded…
Dan Brown is not a good writer. He’s a freaking great writer. Okay, this is argumentative since many feel that contemporary fiction is often too simple and will not have the longevity of the Classics. The thing about this frame of thought is that the Classics were once contemporary. I’ve read several of the popular…
For those of you who are following these, I hope you are getting a better understanding of the work involved in attempting this shoe business. I guess it’s not an attempt, I’m doing it… just not very well. Here is the marketing breakdown for October. Please note the start dates for the ARCH Casual: The…
This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…
Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…
Source: black-history-month I typically look at the websites of brands prior to writing a post. When brands fail to clarify the concepts behind their products, at that point I will create an analysis that allows for a discussion on marketing and branding. My business is built on my ability to help companies, and most recently…
