COMUNITYmade’s Traction 2.0 Takes Off With More Performance Options and a Eco-Conscious Method of Make | Holiday Deal

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Every little detail – Designed, developed, and handcrafted in L.A. using our proprietary men’s and women’s lasts, for the perfect fit- Upper combination of Premium Mastrotto® Italian leathers and tech mesh, with a soft, buttery feel that provides a LUXE experience from the first wear- NEW 2.0 Deluxe handcrafted, made in USA leather laces –…

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Complete Separation From the Pack | Birkenstock’s Performance in a Casual World

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BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….

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When Brands Underutilize Platforms, How Do You Get the Message? York Athletics

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YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…

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How Does a Transition From Performance to Casual Happen Inside of an Echo Chamber? | Merrell WMNS Haven Mid Lace Waterproof

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Haven Mid Lace Waterproof Source: Haven Mid Lace Waterproof I spend most of my time on this site introducing discussions without solutions. This is because in most instances I may be looking to work with a particular brand or retail outlet. In consulting to acquire customers the goal is to grab attention early, keep the…

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Nike Live Launches in Key Cities of Long Beach and Tokyo Signaling the Trend of Small & Fast for Big Brands

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Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…

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Vans Understands What Analysts Don’t, Performance Informs Fashion | Built ROWLEY Strong

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Source: BUILT [ROWLEY] STRONG In recent discussions on the sneaker industry there is a consistent refrain of performance no longer resonating and that brands like Vans or startups like Allbirds are capable of taking market share away from the big three of adidas, Nike and Under Armour/New Balance because they are focused on athletic-casual footwear….

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adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports

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Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…

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