In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
The Air Jordan 13 Retro has always been a solid drop for Jordan Brand. From the Flint to the Altitude, the right colorway is a guaranteed sell through every time. This model didn’t hit right away and can still be found in some sneaker shops. The green here isn’t as rich as it could be…
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Air Jordan 14 is a classic because of MJ’s Last Shot. This colorway looks more like it’s for his time with the Wizards, but it looks just as sleek as ever. Buy now on eBay
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Buy the Air Jordan 12 Concord on eBay
Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Jordan sponsored soccer team is becoming an annual highlight drop with every release. This version features the classic Jordan 4. The standout feature of this pair isn’t on the shoe, in my opinion. It’s the design of the box. The box carries the PG logo on…
Source: Laces Out (Adidas Superstars Retro 2014) ABOUT THE ART Laces Out started with an idea to present the sneaker without laces, a la Run-D.M.C. The Superstars, which were originally designed for basketball but also have roots in Hip-Hop, were one of the first 4 pairs of sneakers that Adam selected for his “Art of the Sole” series. …
I was asked a question about StockX’s recent valuation and funding round based on an article discussing the value of StockX and GOAT as equal to that of FootLocker. The back and forth led to a question about what I thought FootLocker was doing wrong that no one is talking about. I told the analyst…
Source: Release Information: JG SZN 2 Drop 1 Designer John Geiger is excited to announce the release of the JG SZN 2 Drop 1 collection and the return of the 002 High ‘OG’ sneaker available this Saturday, December 19th at 12PM EST. The 002 High ‘OG’ sneaker, in its Black/White/Lime colorway, makes its comeback after popular demand. Retailing at $350 USD, this sneaker will…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb This Mid arrived shortly after the Low that carries the exact same colorway and camo Swoosh. It’s not an SE by name, but the bump up to 125 gives it the same price. While the leather is still a bit stiff overall, it does have a tumbled…
Check out my Books: https://arch-usa.com/product-category/books/ I’ve been writing about basketball and performance footwear sales for years. Recently, I’ve begun to move from inside of my sneaker culture box to examine footwear with a wider scope. I once operated one of the best performing Seller Central Marketplace stores on Amazon. The store had a perfect 5…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand has rolled out a series of Jordan 1 Mids that are based on the Union design aesthetic. The shoes feature suede at the heel and ripstop on the toebox with a similar stitching pattern found on the tongue that captures the style of the Union…
Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Oakland or Jamaica Air Jordan 1 Mid arrives with a suede heel and collar with a ripstop toebox. The SE version gets a bump up from 115 to 125 for the material upgrades. By now on these sites: eBay Amazon
ecco®︎ ZipFlex Warm Grey pictured above I’m just beginning to learn about ecco®︎ and maybe my enthusiasm should be tempered considering the brand’s sales have been decreasing in the Americas, but I love brands that have the ability to move a product from conception to the consumer, in house. Merrell is a company that can…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Air Jordan 1 shows up in a GS only release with a quilted upper that is similar in style to the AJKO drops a few years ago. This version features a heavy embroidered Swoosh with hints of pink. Buy now on these sites: eBay Amazon
Yesterday, I posted this video about the launch of the Allbirds x Staple Collab. I.T. Ep. 199 | Is the Allbirds x Staple Dasher a Collab You’re Going to Check For? – ARCH-USA (arch-usa.com) As the day went on, it was clear something was amiss. The launch strategy for this release seems to be very…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb ComplexCon was not able to take place in the physical this year, but the media company found an interesting way to deliver an experience to their audience. A lot like the Travis Scott Fortnite concert, where you could purchase items inside of the digital environment, ComplexLand created…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Unless I’m wrong, this Lucky Green celebrates MJ’s performance against Boston. The insole has what looks like the floor of the old Boston arena and I think the red and white hits are the lines on the floor. This shoe is made in a similar fashion to…
