Adidas – Page 4

Insider Ties: Ep. 181 | Quick Thoughts on the Allbirds x adidas Partnership

Chris Burns5 years ago5 years ago02 mins

Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…

adidas Harden Vol. 4 x Daniel Patrick | Influencer Marketing, Collaborations and the New Normal

Chris Burns5 years ago5 years ago07 mins

Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…

adidas’ Growth vs Stock Buybacks and the Back of the Wall

Chris Burns5 years ago5 years ago08 mins

In recent years, the value of stock buybacks has come into question. Discover what the pros and cons of stock buybacks are. Source: Are Stock Buybacks a Good Thing or Not? In 2017 I wrote this article: Adidas Stock Jumps 9% | A Detailed Discussion on Why? Explaining why adidas was growing as Under Armour…

Upcoming adidas Drops Has a Few Gems That Aren’t All Yeezy

Chris Burns5 years ago5 years ago011 mins

adidas did something that every brand should have added to their sites by now: Upcoming Releases. It’s a feature that up until recently you could only find on sneaker blogs. This simple addition to the site is informative and also allows customers to keep track of what’s dropping even if they aren’t utilizing the…

adidas GMR: Connecting Your Glitch Game to the Digital FIFA | An adidas Prediction for 2020

Chris Burns5 years ago5 years ago010 mins

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology Source: The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR I made the difficult decision to tie my predictions for brands to new concepts being…

J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down?

Chris Burns5 years ago5 years ago29 mins

Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…

adidas Passed on Black History Month for “Change Is a Team Sport” & a Heavy Investment In Dame

Chris Burns5 years ago5 years ago09 mins

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…

adidas Recaptures Marketing Edge but I Only Focus on Jessamyn Stanley

Chris Burns5 years ago5 years ago05 mins

Source: adidas reimagines sport with the launch of its all-new women’s collection Everyone in retail at the premium end has seen the dramatic slowdown in the sale of adidas footwear and gear. When adidas saw its biggest growth from 2014-17 it happened with a combination of exciting product and incredible marketing campaigns. I monitor the…

Jordan Brand

Jordan Brand x Dior Shows that Jordan 1 Recognizes the Vogue Mistake

Chris Burns5 years ago5 years ago04 mins

A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…

Black Friday 2019 and the Reliance on the Nike Wall | In-Store Observation

Chris Burns5 years ago5 years ago18 mins

The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…

The adidas Dame 6 Could “Quiet the Hecklers” if Given a Chance

Chris Burns5 years ago5 years ago09 mins

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s sig Source: adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6 Dame beefed with Shaq over the summer, but adidas was…

10 Reasons Why The ‘adidas Campus 80s StockX IPO’ Was the Most Important Drop of the Year

Chris Burns5 years ago5 years ago213 mins

Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…

Reebok “Energy Return” and Instapump Fury Boost Reigniting Old Tech For the Next Movement

Chris Burns5 years ago5 years ago04 mins

Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…

Harden Vol. 4 Delivers Another adidas Model featuring Lightstrike

Chris Burns5 years ago5 years ago011 mins

Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning Source: Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4 Since the N3XT L3V3L arrived a year ago I’ve been waiting for the new…

adidas Originals x White Mountaineering FW19 Collection Continues the Move Towards Urban Hiking

Chris Burns5 years ago5 years ago05 mins

Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles Source: adidas Originals x White Mountaineering FW19 Collection adidas has seen the empty space created by Outdoor companies and they have been building the Terrex line…

Revisiting a Discussion: Will The adidas NMD Lose Resale Like The Nike Roshe Run? May 2017 | Updated 2019

Chris Burns5 years ago5 years ago111 mins

Published on May 27, 2017 by Housakicks Tayib of http://www.housakicks.com (YouTube: https://www.youtube.com/channel/UCZPK…) took the Source: Will The adidas NMD Lose Resale Like The Nike Roshe Run? | Housakicks Livestream In 2017 I did a video chat with Housakicks.com founder Tayib. At the time we both had experienced a considerable drop off in the sale…

FYI: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

Chris Burns5 years ago5 years ago02 mins

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special A few months ago I wrote an article that…

Insider Ties Ep. 162 | Jobs in the Sneaker Industry #1

Chris Burns5 years ago5 years ago01 mins

This new aspect of Insider Ties will focus on opportunities to work in the sneaker industry. adidas just updated their available jobs list: https://careers.adidas-group.com/jobs Manager Traffic, Data & Activations – Portland, US Legal Counsel, Global Brands and Trademarks – Portland, US Manager, Digital Planning (LACE) – Portland, US Director Assortment Planning, Sporting Goods, Field…

adidas and Nike Reignite the Signature Discussion Around Who Sells Kicks: Big Men or Small Ball | Donovan Mitchell vs Giannis Antetokounmpo

Chris Burns5 years ago5 years ago06 mins

Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…

Insider Ties Ep. 157 | Missed Opportunities in Marketing Post NBA Finals

Chris Burns6 years ago6 years ago01 mins

This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…

I.T. Ep. 152 | UA & Puma Kill Q12019, adidas Does Niche, Vans Season2 & DC Luxe

Chris Burns6 years ago6 years ago03 mins

It’s been a much busier week in sneaker sales than I thought so I didn’t write a lot of articles on ARCH. That doesn’t mean that nothing was happening in the world of sneakers. Here are some of the things I wanted to write about, but didn’t in 3 minutes… well 3:40, but hey…

Kulture Hub’s Nigel D’Souza Unintentionally Sheds Light On an Issue with Acquisitions vs In-House Marketing | Overtime Takeover x Converse

Chris Burns6 years ago6 years ago03 mins

Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…