Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
Visit https://sneakerlaw.com In this lecture I dive into how not having the appropriate paperwork for my licensing agreement with a sneaker company led to bankruptcy. I also discuss the issues that arise in blogging and utilizing pictures from websites that you may not have permission to use. Video breakdown 1:39 Launching the Center Court…
Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a…
Hoodie by Know Definition: https://knowdefinition.com/ When I operated arch as a footwear company, Instagram wasn’t popping and to be honest, it didn’t matter. I underutilized my website and never placed the effort needed into the site because I also ran a successful resale business. The mistakes I made, I learned from and this video is…
There are so many things that I could have discussed, but I chose Under Armour because the brand has had to claw its way back to a respectable share price in the stock market. They’ve also endured an abundance of analysis telling them that they are wrong for going all in on performance. Why do…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…
Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance…
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
I didn’t really dive into a lot of the terms for marketing and I didn’t write a script for this video. I was in a YouTube rabbit hole last night watching music videos, and remembered that a few weeks ago I saw the Drake video and thought, “This is one big Nike ad.” The video…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
Visit Chiappetta Shoes Small businesses are continuously fighting to overcome issues with COVID-19. The quarantine has killed Q1 and is taking out Q2. In the process small business people have had to collaborate with each other and generate new campaigns to highlight their own products and products for their neighbors. One company I consistently admire…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
Award winning performance footwear and apparel Source: 361 Degrees I continue to make the case that brands who don’t have performance will have a more difficult time breaking through. In a recent post I explained again that performance offers a company a chance to deliver why someone should take a chance on a brand that…
https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…
Levi’s® Employees Respond: What Does Black History Month Mean to You? on Off The Cuff Source: Levi’s® Employees Respond: What Does Black History Month Mean to You? | Off The Cuff Commodification happens so often that we overlook when it’s occurring and this contributes to apathy. Black people find themselves in the uncomfortable position of…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
Source: The Only Way Is Through Over the last five years the Shield has found itself as a darling of the stock market with the momentum to disrupt adidas, become a brand without an identity and without shelf space in urban accounts or buried in the back of sneaker stores like Finish Line and Foot…
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…
Haven Mid Lace Waterproof Source: Haven Mid Lace Waterproof I spend most of my time on this site introducing discussions without solutions. This is because in most instances I may be looking to work with a particular brand or retail outlet. In consulting to acquire customers the goal is to grab attention early, keep the…
