Source: adidas Originals Arkyn Campaign In the last two years I’ve had the pleasure of spending a considerable amount of time analyzing adidas marketing campaigns. The material was so textured and layered that each release of marketing from the brand felt less like someone trying to sell something and more like a brand that needed…
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
Source: Learn more about applying for Head of Global Content & Digital Marketing at NEW BALANCE New Balance is looking for a head of global content and digital marketing. Every brand is creating positions similar to this as they bring more of their sales in house with the establishment of DTC programs and improved e-commerce….
In Nike’s latest film, Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more ponder what would happen if the world stopped spinning. Source: By the Numbers: Behind the Scenes of “Choose Go” There is only one store that I’ve found selling the Nike Epic React in Memphis and that’s Finish…
Artist Felipe Pantone has an undeniable passion for his work. This intensity can be felt as he speaks and can be seen in his art, even though he remains hidden. Source: Artist Remains Hidden so His Art Can be Seen The Question no longer sells. My favorite Reebok of all time sits when it releases…
photo via Jordan Brand It should be noted that as a sneaker site ARCH probably has more relevant articles regarding women’s sportswear than any sneaker site in the world. The reason for this is because I owned a sneaker shop. It was a digital sneaker shop with a physical location for shipping and receiving, but…
Source: PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP As Puma continues to build the narrative behind their soccer boots with new technology and apparel, the brand is preparing for the World Cup and for League play by not only signing countries, but grabbing one of the premier soccer franchises in AC Milan. While this does…
Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…
Stories by No.One establishes that the brand understands the importance of its platform in the greater scheme of a shifting social landscape. Source: Support – No.One* The picture above shows the creation process taken by LA footwear company No.One. The brand has been covered by fashion magazines and footwear sites in detail for the…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
The NBA star is helping YouTube bolster its sports programming with more athlete channels. pic via Fortune Source: YouTube Is Teaming With Kevin Durant to Add More Athlete Channels Last year I touted KD’s move to YouTube as having the potential to improve the sell through of his Signature model with Nike. I was wrong….
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
Source: adidas Invites the World to Create in New Global Campaign It’s no secret that I’ve been paying very close attention to adidas’ growth as a brand in the past year. It’s also no secret that I thought a lot of the success could be contributed to an ingenious campaign that made one of…
The KYRIE 4 launches December 15. With it, the shoe’s designer, Benjamin Nethongkome, aims to blaze new trails with Irving’s line. Source: Meet Kyrie Irving’s New Design Partner and His Latest Signature Shoe Earlier this year Saucony did something that was exactly what needed to be done. The only issue was it was not heavily…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt message has been…
Source: adidas “Calling All Creators” When I watched the commercial I was underwhelmed. After an amazing year of marketing from adidas I wasn’t expecting the brand to go all in on sports. I’m certain this is only the first step of the campaign, but it’s missing a few key elements I’ve identified as being…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
Subset DublinArtists. Creators. Visionaries.Subset Dublin is too corporate for the artists, too artistic for the corporates. So they decided to say screw it and just do their own thing; and it’s a good thing they did, because it’s pure brilliance. A multidisciplinary artist collective Source: Subset Dublin Saucony has long had an active blog that…
The name Delta is appearing across multiple brands. Under Armour’s Delta shoe comes to mind immediately and of course the Nike Delta Force is another reference. Brandblack is a brand that is best known for it’s connection to Jamal Crawford. Which makes some think they are only built for hoops. The truth is the company…
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals. Source: Boxer Rex Tso Stars in Latest “Just Do It” Film I’ve been making a number of analysis in regard to the marketing misses by Under Armour. One of my major complaints was…
