Spring and summer 2022 offer an array of products that move Nike closer to meeting its 2025 sustainability targets, all while treading a little lighter on the planet. Source: Move to Zero Collections Spring Summer 2022 Official Images Nike consistently promotes their commitment to sustainability. The Move to Zero program is admirable, but introducing collections…
Mobb Deep once opened a song with the words: There’s a war goin on outside, no man is safe from You could run but you can’t hide forever from these, streets, that we done took You walkin witcha head down scared to look You shook, cause ain’t no such things as halfway crooks The song…
Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…
via Nike Selected by Olamide + Cam GIFTS THAT BEAT ROSES As former UCLA athletes, Olamide Olowe and Cam Griff are sentimental about sportswear. Now a CEO, Olamide loves to treat herself and her fiancé to styles that remind her of how they met. Shop their 3 gift picks for an athlete you love. Select…
Private employers in Oregon are starting to jump on the vaccine mandate for their employees. Source: Vaccine Mandates Are Coming to the Nike Campus Near You Nike’s China issues are considerable and have led to worries by analysts who evaluate the stock market. An issue that isn’t being considered when it comes to Nike is…
What are NFTs and how can we determine their environmental impact? Additionally, how can we mitigate this in the age of digitalisation? Source: What Are NFTs, And What is Their Environmental Impact? | Earth.Org – Past | Present | Future When I lived in San Diego, I’d pick certain days to go to Pacific Beach…
The leading creators of virtual sneakers, collectibles and experiences, born in the metaverse, join the NIKE, Inc. family Source: NIKE, Inc. Acquires RTFKT I initially discovered RTFKT in February of this year while researching Beeple’s success with NFTs. I did a video requesting questions to present to the founder of the site SneakerCred, Cash Patterson….
Source: Shoe Palace | Shoes, Clothing, & Gear from Elite Brands Shoe Palace is a West Coast retailer. There aren’t any stores in my region, but with the reach of digital, brick and mortar stores are no longer catering only to where they are located. Digital can give chains the ability to reach potential consumers…
The Ja Morant era in Memphis began immediately after the long-term stint of the Grit and Grind Grizzlies. This is unlike most professional sports teams. Typically, when an NBA team loses the core of a successful group, that team enters the lottery over extended seasons. In Philly, it was called The Process. In Sacramento, it’s…
Source: Nike SNKRS. Release Dates & Launch Calendar Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration. As Nike develops their sneakers, and they develop a ton of…
The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
I keep my notifications on, so randomly I’ll get an update from the FootLocker app, that takes me away from what I’m doing because it speaks to a topic I’ve written about. A few weeks ago I wrote this post: Nike is Finally Taking a Loss, but it’s Not Where You Expect That post was…
Source for pictures: The KOBE A.D. NXT Unhinges Tradition I always wait a few days before writing a report, or response, to information in the mainstream. This gives the talking heads on YouTube and in social media a chance to pontificate and espouse their theories on why or what happened to cause negotiations to come…
Original Source Article: https://www.cnn.com/2021/03/22/business/nike-independent-shoe-stores/index.html Full disclosure, I spoke with the writer of the article above prior to the post being delivered for readers. This is only the first article from CNN and there should be more on the way. Nathaniel Meyersohn, of CNN Business delivered a post that reverberated throughout media. It landed in the…
The second Every Stitch Considered Collection is out now. Source: nike every stitch considered apparel collection The latest iteration of this exploratory design proposition is Every Stitch Considered, a timeless lifestyle collection combining exceptional craftsmanship with data-informed fit and function. “Innovation arrives when you become so familiar with a process that you allow yourself the…
This is a long video, so I’m dropping links to each section and a minute breakdown below. In this video I said that this could be problematic for FootLocker. After speaking with a prominent analyst he reminded me that dropshipping means FootLocker gets paid without ever making a purchase. While this seems good on the…
JD Sports is acquiring chains at a rapid pace, but in my opinion it seems a bit hasty and the value given to each acquisition, when compared to Hibbett Sports acquisition of City Gear shows a distinct issue with how much is being paid. Could the issue be the cost of real estate in the…
In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
