What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump 

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I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus point in track and field although it has all of the elements…

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Julien Alfred Snatches the First Medal Ever for Saint Lucia | World Indoor Championships Glasgow 24

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Julien Alfred turned pro last year after an amazing career at Texas. She signed with Puma and the relationship is already paying off, but Puma needs to capitalize. Alfred is known for her calm, stoic demeanor, but she showed an unusual range of emotion as the sprinter allowed herself a moment of self-appreciation after accomplishing…

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Puma’s Skylar Diggins-Smith Reflections Pack Features a Clean TRC Blaze Court

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Source: PUMA AND SKYLAR DIGGINS-SMITH RELEASE REFLECTIONS Reflections, Skylar’s next capsule with PUMA Hoops, is about being present and looking to the future – while never losing sight of yourself. Hieroglyphics-inspired details infused with the spirit of Diggins-Smith’s personal mantra, “Don’t Play Yourself,” mirror the cool intensity she brings to every aspect of her life,…

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Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…

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Walt “Clyde” Frazier ‘Clyde’s Closet’ Reps the 50th Anniversary of Puma x Clyde

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Source: CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET It’s Hip-Hop’s 50th anniversary and it’s appropriate that the culture that began in the South Bronx coincide with the legacy of Puma’s connection with the foundation of sneaker culture and Hip-Hop in the NBA. Clyde Frazier was the professional…

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She’s Back Means More as PUMA Distances Itself from Brand Peers by Attaining UFPD Certification for Fair Pay

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Source: PUMA SE Moments in sneakers are often sports based. We remember the highlights of our favorite athletes wearing a particular sneaker during an amazing accomplishment. We remember where we were when something important happened in our lives and we remember what sneakers we wore. On a daily basis the sneaker world is inundated with…

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PUMA’s Poor Decision to Name the Latest Pack ‘Thrifted Collection’

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  Meet the Thrifted Pack. Inspired by thrift shop fashion, these footwear styles feature light cracked leathers, premium materials, and yellow midsoles for a faded, vintage feel. Source: Thrifted Collection | PUMA I got an e-mail this morning with the subject line, “Secondhand Style”. I immediately opened it to consider writing a post on Puma’s…

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PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport

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  Herzogenaurach, October 11, 2022 Source: Keep your head in the game: PUMA and Modibodi® introduce Period Pep Talks designed to keep women and girls in sport “With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important…

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PUMA Wins Gold by adding Mutaz Essa Barshim with Gianmarco Tamberi | Why the Niche is More Important Than Ever

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Herzogenaurach, Germany, August 26, 2022 Source: PUMA signs Mutaz Essa Barshim, one of the most successful high jumpers of all time Puma recently ran a profile on Gianmarco Tamberi as he won the European championship this season. Source: PUMA SE Tamberi is one of those athletes made for the promotional aspects of the sports industry….

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