Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….
The WNBA’s owners officially approved retired quarterback Tom Brady’s bid Monday to purchase a stake in the Las Vegas Aces. Source: Tom Brady’s ownership stake in Aces approved How is the NFL Goat creating an Under Armour connection for the impending WNBA Finals? Brady is a long-time Under Armour athlete. His minority purchase of ownership…
With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
Las Vegas 91 Connecticut 83 Lefties got loose on Sunday and left the Sun blistered as Kelsey Plum dropped 22 leading 5 Aces players who hit double figures in scoring. A’ja and Chelsea Gray were part of a crew that notched 20 points or better in holding off the feisty, fast, but not quite furious…
Chicago Sky 89 Dallas Wings 81 The league leading Sky had to fight to keep the Wings from flying into their airspace. Leading the way in the air control tower were Kaleah Copper and Emma Meesseman both dropping a Jordan jersey 23 pts. Copper understood the assignment adding 14 boards and refused to let Marina…
Lynx 87 Fever 77 K-Mac played like 11 in the Upside Down of Hawkins against a Fever squad who needed Stranger Things to stop the inside outside dominance of Sylvia Kayla McBride. On the second night of a back-to-back the Lynx needed a W to reach double figures in wins on the season and Kayla…
Las Vegas 108 New York 74 At least the Liberty stopped one person on the Vegas roster from scoring… A’ja led the Aces in scoring with 25, but when a team delivers 71 points in the first half and the other team scores 71 for the game, it’s hard to find a positive. The irony,…
Connecticut Sun 89 Indiana Fever 81 A fairly quiet night in the W with only 1 game, but with the heat from the Sun and Fever, trying to reach a boil, the game was out of reach by the fourth. Although the final was 89-81, which looks competitive, the Fever fell short in a comeback…
UNDER ARMOUR TEAMS UP WITH NCAA CHAMPION TO EXPAND THE WORLD OF WOMEN’S BASKETBALL Source: ALIYAH BOSTON IS TURNING HER SUCCESS INTO HER LEGACY This post is referencing the news sites of the five major basketball brands, Nike, Puma, Under Armour, adidas and New Balance. This does not include Twitter feeds or social media posts….
(ten – fifteen minute read) The league is not aspirational. I’ve made the argument that paying the women will solve a lot of the problems with interest. I was told that it isn’t that simple to which I replied, “Yes, it is.” Why? This is a nation of people who aspire to be rich. You…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance…
The StockX commercial below originally launched in November of 2018. The spot doesn’t feature any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the…
Unconfirmed reports on Twitter say the reigning WNBA MVP tore her Achilles tendon playing in the EuroLeague title game. (photo Rebekah Welch / The Seattle Times) Source: Storm star Breanna Stewart suffers lower leg injury playing in EuroLeague It feels like I’ve been writing the same posts over and over again. The argument against paying…
The Fenom Effect launches November 9 and features Abby Wambach, Chloe Kim and Maya Moore — all athletes who spark change on and off the field of play. Source: Nike Releases New Podcast Highlighting Brilliant Female Athletes I could easily make this post about the lack of WNBA ads throughout the year from Nike. I…
A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of…
WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At…
The Twitter account just launched in February this year, and it hasn’t picked up steam, but the ladies of the league have some nice kicks. I’m not sure if this is an official account, but a few days ago I talked about how the WNBA could begin building a community to support the league….
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
Source: WE ARE CREATORS (Layshia Clarendon of the Atlanta Dream) The WNBA is off and rolling. I’ve been intending to share stats on the league each day as a kind of old school highlight of top scorers in the league, but I simply haven’t gotten around to doing it which sucks. I’ve long stated that…
The Liberty’s Kiah Stokes, who is playing for the Turkish team Besiktas during the W.N.B.A.’s off-season, was celebrating on New Year’s Eve at an Istanbul club when a gunman killed 39 people at a nightspot just down the street. CreditJessica Hill/Associated Press Source: To Supplement Pay, W.N.B.A. Players Put Their Safety at Risk – The…
