With so many sneaker channels talking about the demise of sneaker culture, I needed to do a video explaining why I still love sneakers. I think I’m going to make this a series. The first in line is Brooks Running. Brooks has been creating amazing ads and marketing materials featuring Black folks. The imagery has been non-traditional for the sneaker industry. Ads on running usually show light skin or fair skinned people. This is because many photogs have trouble shooting people with melanin. Brooks is a company, by my own research, that doesn’t have a lot of Black consumers. This hasn’t stopped the brand from incorporating an array of folks from different backgrounds in their marketing. I recently wrote a post celebrating their work in advertising. The company actually reached out and shared information on the work they’ve been doing. This inspired me to share my thoughts.
Articles mentioned in this video:
Why Small Chains Losing Nike Should Look at Brooks Running for Pointers:
Why Small Chains Losing Nike Should Look at Brooks Running for Pointers
I Don’t Have a Pair of Brooks but I Should | Brooks Running Gives Booster Club Grants to 25 High School Teams:
Brooks Running Helps ‘Black Girls Run’ To Shatter Stereotypes:
Brooks Running Helps ‘Black Girls Run’ To Shatter Stereotypes
Brooks Runs to $1 Billion in Revenue by Understanding their Core:
Brooks Runs to $1 Billion in Revenue by Understanding their Core
I’m Just Here for Dr. Raven Explaining Brooks Running’s Nitrogen-Infusion:
I’m Just Here for Dr. Raven Explaining Brooks Running’s Nitrogen-Infusion
