Brooks Running has done what a lot of athletic companies aren’t doing. They have taken the time to dig into their market. Right now Brooks is one of the definitive running shoe companies. They have a lifestyle department, but the classic running shoes from the brand haven’t made a return like with ASICS or adidas. It’s been Brooks’ latest development in technology the AMP Cushioning System and their new FitKnit technology featured on the Levitate that has garnered considerable interest from the running community.
While the innovation has been on point, it’s the attention to detail in the running community that shines through with Brooks. There is a common belief that Black Women don’t work out. When people see Black women, they see the curves and assume that sisters aren’t fit or that they are out of shape. In many instances those curves are the result of training and fitness routines. Even the most full figured woman in the Black community is capable of outperforming women who may be half their size. Instead of looking at the stereotype Brooks took the time to look at the growing segment of Black women who were showing up in 5Ks over the past few years.
Black Girls Run began in Atlanta in 2011 and the group has grown to feature chapters all over the country. It’s a fantastic movement and the time that Brooks has given to the sisters is reflected on their website where the brand dedicated an extensive blog post featuring a BGR crew in Brooks footwear and apparel. This is how a brand remains relevant in a difficult performance footwear sales environment. Use the source link above to read the article and check out more pictures.