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The International Sneakerhead Community Is Actually Influential | ASICS opens Shanghai Store

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Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…

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Kith x Bergdorf Goodman Collection

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Kith collaborates with iconic retailer Bergdorf Goodman for the second time to create a special capsule that builds on their previous partnership. Source: Kith x Bergdorf Goodman Collection Last year I made a statement that if any sportswear/sneaker shop could potentially have an IPO it would be KITH. soon after the shop dropped their first collaborative effort…

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Onitsuka Tiger Lookbook 2017

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https://www.onitsukatigermagazine.com/collection/2017ss-lookbook/ ASICS consist of several divisions. The Onitsuka Tiger brand is the oldest, but it is the most fashion forward of the line. I was researching ASICS and discovered their Japanese magazine. As always I look at how content creation enhances the brand perception and this magazine is perfect representation of how the Japanese market…

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