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So Adidas Is Killing Nike? Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal

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Russian billionaire Roman Abramovich’s London soccer team Chelsea paid 67 million pounds ($81.5 million) to end a long-term apparel deal with sporting-goods provider Adidas AG so it could switch to a more lucrative agreement with the German company’s U.S. rival Nike Inc., club accounts published Friday show. Photographer: Darren Walsh/Chelsea FC via Getty Images Source: Abramovich’s…

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Why Signature Shoes Matter to Brands

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The Paul George and Kyrie Irving Signature series from Nike are low end items with high end value. The same with the Adidas Lillard Signature line. These models cost 100-120 dollars. Which is still an expensive shoe, but when you consider the production, design, marketing, and endorser, the 120 dollar price point makes these signatures…

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RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies – Why I Don’t Think They Should

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The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty. Source: RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies For the record, all companies must become tech companies. My addition to the title of the article is about wearable tech. Nike has always been…

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