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So Adidas Is Killing Nike? Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal

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Russian billionaire Roman Abramovich’s London soccer team Chelsea paid 67 million pounds ($81.5 million) to end a long-term apparel deal with sporting-goods provider Adidas AG so it could switch to a more lucrative agreement with the German company’s U.S. rival Nike Inc., club accounts published Friday show. Photographer: Darren Walsh/Chelsea FC via Getty Images Source: Abramovich’s…

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Why Signature Shoes Matter to Brands

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The Paul George and Kyrie Irving Signature series from Nike are low end items with high end value. The same with the Adidas Lillard Signature line. These models cost 100-120 dollars. Which is still an expensive shoe, but when you consider the production, design, marketing, and endorser, the 120 dollar price point makes these signatures…

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