The Yeezy is adidas’ flagship sneaker line. The UltraBoost used to carry that badge, but there haven’t been many UBs dropped that have maintained SRP. The latest UB21 was immediately placed on sale after Covid disrupted the marketing around the sneaker. Actually, that’s not true. The shoe was available at the end of 2019 going…
As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
Today, adidas unveils its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when wo Source: PRODUCT INNOVATION AND RESOURCES TO HELP THOSE WHO MENSTRUATE STAY IN PLAY My daughter won the middle school high jump championship for the…
adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things…
Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail….
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Today, as part of the virtual Investor & Media Day, adidas’ Aimee Arana, GM Global Training shared the following statement announcing our partnership with Peloton Source: NEW INTERNATIONAL PARTNERSHIP AND APPAREL COLLECTION WITH PELOTON In a recent episode of Professor Galloway’s YouTube Series on the Attention Economy, he stated that Apple would be the frontrunner…
Sport is everyone’s game, and we believe it is our job to continue making it as inclusive and supportive as possible. Today we are announcing our long-term commitment to better support all women Source: OUR NETWORK OF ATHLETES INVITE YOU TO ‘MOVE WITH US’ I’ve been keeping a running tab on the work adidas…
Sneaker brands have long attempted to celebrate the rich, but underemphasized legacy of Blacks in America. I’ve always thought that turning a history that isn’t taught enough to Americans into a product was problematic. After a giant misstep by adidas in 2019, the Three Stripes stepped away from promoting a collection. This year they have…
In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Source: Laces Out (Adidas Superstars Retro 2014) ABOUT THE ART Laces Out started with an idea to present the sneaker without laces, a la Run-D.M.C. The Superstars, which were originally designed for basketball but also have roots in Hip-Hop, were one of the first 4 pairs of sneakers that Adam selected for his “Art of the Sole” series. …
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
Show The Daily, Ep Protesting Her Own Employer – Aug 14, 2020 Source: The Daily: Protesting Her Own Employer on Apple Podcasts This is one of the first times I’ve seen an employee go on record and in essence “fall on the sword” to bring attention to issues at The Three Stripes or at any…
I’ve made a number of predictions on this channel and being correct isn’t often a good thing. This is not a prediction, but it’s a hypothesis. The goal is to engage in dialogue about what is happening within sneaker retail. This isn’t a case of something only taking place at one chain. I’ve begun going…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…
Source and picture from adidas: CREATING LASTING CHANGE NOW The picture above is from the adidas website. I wrote this after reading about and listening to the accolades placed on sneaker brands for working on problems with workplace racism. Systemic racism prevents the ability to educate where it’s needed the most; with White people. White…
