Over the course of this high school track season one thing was consistent with distance runners, they were rocking Brooks. Brooks has slowly gained ground in the performance running category and the brand did so while forgoing the chase for cool. They focused on their previous slogan “Run Happy” to empower small specialty running shops…
Discover the bold and vibrant Fade Pack Run collection from Brooks Running. Step into statement pieces with the comfort of Glycerin 20 and the adaptability of Trace 2. Be noticed, be confident, and amplify your performance today! Source: Fade Run Pack Collection – Men & Women Lightweight Running Shoes | Brooks Running When a brand…
Job openings at brooksrunning.com Source: brooksrunning.com Meet Brooks – Our Company | Brooks Running When a company buckles down and stops chasing cool and the company decides to focus on creating the best equipment for runners at all levels, something amazing happens. When every company decided to chase lifestyle sneakers, Brooks decided to emphasize the…
With so many sneaker channels talking about the demise of sneaker culture, I needed to do a video explaining why I still love sneakers. I think I’m going to make this a series. The first in line is Brooks Running. Brooks has been creating amazing ads and marketing materials featuring Black folks. The imagery…
Run on Nitro with Dr. Raven the Science Maven | Brooks Running A molecular biologist, science communicator, and STEM educator discusses her love of science and takes us behind the scenes of some nitrogen-infused experiments. I hadn’t heard of Dr. Raven, but the fact that she’s being highlighted in a Brooks Running post is enough…
Company sets industry pace with runner obsession and performance focus In 2018 I wrote a post Why People Should Stop Saying Performance Is ‘Soft or Slow’ – ARCH-USA In that post, if you click through and read it, you’ll notice I was extremely frustrated with the thought leaders in sneakers who were garnering considerable coverage…
In 2018, I wrote a response to a discussion from a prominent industry analyst. My post stated, “Why People Should Stop Saying Performance Is ‘Soft or Slow’.” https://arch-usa.com/why-people-should-stop-saying-performance-running-is-soft-or-slow/ While COVID-19 is now being used to explain the growth in the performance running category, that information overlooks Brooks Running’s consistent growth over the last 4 years….
Here are the 25 schools Brooks Running Company will give Booster Club grants to this year. Source: Brooks Running Gives Booster Club Grants to 25 High School Teams – Brooks Blog From 2005 to 2016 I owned Sho-Shot and ARCH. Yeah, I know you’ve never heard of those companies or the shoes I made….
Source: BGR Brooks Running has done what a lot of athletic companies aren’t doing. They have taken the time to dig into their market. Right now Brooks is one of the definitive running shoe companies. They have a lifestyle department, but the classic running shoes from the brand haven’t made a return like with ASICS…
I don’t know how I missed this on running day a few weeks back, but at 50,000+ “endorsed” athletes, this is why Brooks is the number 1 running shoe company. The video is the type of playful marketing that attracts people in this difficult retail environment. Unfortunately Brooks’ marketing team doesn’t understand the reality of…
Brooks Launch 4 special edition Tokyo running shoe. Free shipping and returns at www.brooksrunning.com. Brooks Running Source: Tokyo Launch 4 Brooks remains one of the best running shoe companies. They are upping the ante with a new release representing ambition courage and perseverance. DNA MIDSOLE CUSHIONINGdynamically adapts to every step and stride UPDATED U-GROOVE AT…
Run Happy! Source: Brooks Blog – Run Happy! I realized yesterday that I was writing far too many articles on more prominent brands. I have always wanted ARCH to represent more than the mainstream. The goal was to “share the wealth” as a sneaker blog. I thought, however, that the only people reading blogs on…
Source: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season? Phil Wahba, dropped this tidbit of info and I saw it on NPD’s Matt Powell’s twitter feed. What’s this information? I’ve been saying recently that while the sneakerhead world revolves around hype and Nike, there are other markets and the sneakerhead community although significant…
