Bloomberg recently shared an article asking if Allbirds’ 1.7 Billion dollar valuation can be lived up to. I responded, not yet. My reasoning requires a video of its own, but what I’ve seen from the brand is that they have an amazing ability to be first in the conversation around sustainability and footwear, but they…
On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…
The Agility Synthesis X Honey Stinger Source: Collections – Honey Stinger | Merrell Merrell has become a favorite of mine. The company typically registers with me via their non-marketing campaigns where they have shined a light on a diverse selection of endorsers and athletes. I very rarely drop a post on the company when it…
GREATS designs classically inspired sneakers for men and women using luxury high quality materials and construction. Free exchanges and returns. Source: The Royale Eco Canvas – Men’s In the perfect world we wouldn’t make another shoe and simply buy products that are recycled, resoled and reused. That’s not reality and I understand this. What should…
THE COURT 683. OUR MOST RESPONSIBLE SHOE TO-DATE. Source: Court 683 While every other sneaker site is hype about Yeezy and Gap forming a partnership, I’m excited that brands are beginning to look towards providing more sustainable options in their sneaker lines. Filling Pieces, who I recently celebrated on a post about diversity with Anta:…
Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…
Four important sneaker industry stories: 1:13 ASICS decreases their carbon emissions 27,9% of every pair of shoes made: https://corp.asics.com/en/press/article/2020-05-25-1 3:25 adidas utilize art in the upcoming release of their new futbol/soccer boots. The Uniforia collection is, “Revealing striking new colour designs across our Predator , Nemeziz , Copa and X franchises with the release of…
Custom Shoe Consultation: https://www.comunitymade.com/products… The steps in creating a custom, handmade shoe aren’t as difficult as they seem and the process allows for me to share as much information as possible. While the sneaker community thrives on the opportunity to establish how many pair of shoes we have in the collection and the best pairs…
Source: https://www.comunitymade.com/ Part 2: https://arch-usa.com/building-a-custom-shoe-with-comunitymade-cost-breakdown-and-material-selection-part-2/ The buzzword for the entire sneaker industry is “sustainability”. Every brand has made it a point to highlight what they are doing to become carbon neutral. Saucony ran an ad during the Super Bowl. adidas has heavily invested in Parlay for the Oceans to utilize recycled plastic. Nike and Under…
Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE. Source: Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE A few days ago I posted a video on YouTube of a plant based sneaker from Nike. I thought that was one of…
From our Cotton + Corn collection. We took our tried-and-true sneaker silhouette and made a shoe with things that grow. A 100% cotton upper and a biobased sole derived from corn delivers comfort and durability. Altogether the NPC UK Cotton + Corn is the first ever 75% USDA certified bio-based shoe so you can feel…
World champion surfer Kelly Slater saw a problem and set out to solve it via a more sustainable, eco-friendly and ethical apparel company. The digitally native brand Outerknown was born. Outerknown produces water repellent jackets woven from recycled fishing nets and pants, shirts and denim from smarter sourcing. While it’s difficult to show clothing benefits…
Source: Test Run Project 3.0 New Balance has been doing a solid job of rolling out product lately. Even with my constant harping on how the basketball division isn’t doing the things I’d like them to do, the footwear being designed is unique and and different than what you’d expect from the N. I’ve discussed…
I usually make TSR about a company that I just discovered like Bloom Foam. The goal of the series is to introduce people like me, who don’t often speak about sustainability or eco-friendly products to consider buying smarter and better products. This episode is about an established brand in VF Corp’s “The North Face”….
Source: GEL-MAI KNIT MT The rebel status of Vivienne Westwood lies as one of the cornerstones of UK Fashion. Since her collaboration with the Sex Pistols’ Malcolm McLaren she has established herself as a voice for those fighting to make waves as opposed to simply riding them. She recently connected with ASICS to create a…
LIVING INK IS A BIOSCIENCE RESEARCH AND PRODUCT COMPANY DEVELOPING THE FIRST ENVIRONMENTALLY SAFE AND SUSTAINABLE COLOR PIGMENTS GROWN FROM ALGAE. Source: LivingInkTech I can approach this post from several directions. The first would be my love for t-shirts. The second would be my general frustration with the design of sneaker boxes. The third would…
This week I wanted to take the time to discuss the little bit that I’m doing to become more active in buying sustainable fashion. I decided to start cleaning out my closet and replacing the apparel I have with more eco-friendly brands. I bought two items from Outerknown: Sur Sweatpants and the Evolution Shirt…
https://algix.com https://bloomfoam.com In the final video in our tour of the algae harvesting company Algix and Bloom Foam, Patrick and Ryan complete our tour of the Wet Lab. This has been one of the most enlightening trips I’ve done. I hope that both sneakerheads and ‘everyday’ consumers become more aware of the options in footwear…
https://algix.com https://bloomfoam.com In the final two episodes in the Algix & Bloom Foam visit, CTO/Co-Founder Ryan W. Hunt takes the time to show us around the Wet Lab which is operated by Patrick Carter. I take the time at the end of the video to talk to sneakerheads and sneaker culture about going to…
#cleanwater #bloomfoam https://algix.com https://bloomfoam.com In this episode we get to see more of the machinery on the factory floor before entering one of the two labs where Algix actually creates a smaller version of the Bloom Foam process.
https://algix.com https://bloomfoam.com In Part 5 CTO Ryan W. Hunt leads us to the next location on the factory floor; a jet mill that operates with winds up to mach 2. The mill smashes algae particles together to create different particle sizes for different uses of algae.
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates While it’s really difficult to write and gain a response from every brand to confirm that ASICS is the first company to create…
